The local press
May 31st, 2009
Some media outlets take a little longer to recognize a story, even one in their own back yard. St. Louis Magazine, a local culture and dining monthly, has an article in the June 2009 issue about our whole-genome sequencing approach to studying AML entitled The Code Breakers. You can tell from the tenor of the interview, they’re not exactly targeting a scientific audience (given their target audience this is neither surprising nor a bad thing).
Posted in genomics | 4 Comments »
Tagged with: genomics, health, wustl
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June 1st, 2009 at 9:28 am
The story seems to be a followup about the development, not a breaking news story. Considering it’s a monthly (not a newspaper or weekly), the lead time might have been a factor.
I don’t get the criticism about its “tenor.” You just recognized the magazine is a “local culture and dining monthly,” not Scientific American.
Personally, I appreciate the magazine is helping inform St. Louis about these researchers’ continuing work, more than most local magazines are doing. Why act so condescending?
June 1st, 2009 at 9:58 am
Well, Scientific American does not really target a scientific audience either; and targeting a non-scientific audience is not a bad thing. I’ve updated the post to try to remove (or at least lessen) any unintentionally condescending tone. As for the timing, it is a bit late for the initial story but is timely in that we have recently completed the whole-genome sequencing of a second AML tumor genome and its matched normal.
June 3rd, 2009 at 3:19 pm
Thanks for noting the article, dd. For what it’s worth, lead time is something we have to deal w/ as a monthly print magazine. That June-issue content, for example, was produced during Feb. and March. We’re now writing September and planning October.
Here’s one more science-related feature we published w/in the last year, if any of your readers are interested: http://www.stlmag.com/media/St-Louis-Magazine/September-2008/Betting-on-a-Biomed-Bulls-Eye/.
Cheers,
Stephen Schenkenberg
Editor-in-Chief, St. Louis Magazine
June 3rd, 2009 at 3:38 pm
Just to clarify, my comments about timeliness should be taken as good-natured ribbing, not menacing remarks. We truly appreciate the good press. Thanks.